Here we can see it's not only girls who abuse ice cream sobbing about some lost love! Also a hunk like this fall for the pressure of love, not returned in this case. He has stashed his whole fridge with Susette ice cream and tissues. Our guess is that in the sad state he's in, it's somehow cosy to cuddle up and feel really sorry for himself there! The back ground story is that he was rescued by the insanely beautiful Susette when he made a fool of himself falling on the hard surface of water while water skiing then losing his breath almost drowning. Not very macho and this is the after math! What girl would wanna date a guy she needs to save from drowning?? Any way, the ice cream smoothen his broken ego and he can live with himself! This style helped us develop a never ending series of flipping and flapping commercials and we can still see versions of it in the media pond flud. This is the mother of flipping and flapping spots, just so you know!

Client: Susette Agency: DDB Helsinki Produced by: StyleWar Post production: StyleWar