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Mc Donalds "SkiTeam"

 

Men and women in tights

A burger is fuel for physical activity, and printed on your tights you have a goal to relax and pop open a coke and enjoy the burger for a moment of relaxation after weeks of 24/7 training like crazy. It reminds the athlete about us
regular people that isn’t so much in the gym.. They feel they for a moment are just like us and that motivates them to win and get that rare burger time rewarding relaxation as a carrot!

 

Client: McDonalds Agency: DDB Produced by: Standart  Post production: StyleWar/Swiss