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BMW "Don't trust advertising"
We wanted to show you a movie here, but you need to have flash installed.
Bare to the boneWhat is being said here is that what ever fancy stuff you add to your commercial, it's worth shit if the car is crap! Then of course a flare here and a sharp jawed photo model there might not drastically bring down the sales number. As directors we feel we're getting away with all the cheeze we would normally don't do here which is a laugh! Swiss helped us with the effects and matte paintings. We couldn't make a mountain goat in there which is a shame but otherwise the spot turned out as planned! Client: BMW Agency: MAB Produced by: Stink Berlin Post production: Swiss.se TAGS:
From the shoot:
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