A young man's undercarriage gets scrubbed and buffed!

Imagine beeing a car! Then imagine you roll into a car wash where the brush rolls and water sprayers are controlled by very beautiful women from the Czech republic! Then imagine again you're not a car but a GUY!! That's the spot really, a fantasy most guys have had as a teenager standing in the shower.

Then as a collective of equally rights between the sexes, we were thinking of treating the script like it was a girl in panties gliding through a wash full of half naked hunks rubbing her thighs, but then we understood that this loofah was strictly made for males! But our intention was good, right?

Client: Axe Agency: BBH/NY. Produced by: Smuggler 

From the shoot:

Discarded idea for the udercarriage section with exorcist style spinning heads and... Well, you get the idea...

Rehersing for the all male version!

Look for this place in a location near you...